In an era where everything appears to be going digital, it can be easy to believe that printed marketing materials have lost their value. But if you look closer, you can see that the opposite is true — that well-designed print materials are still essential for creating impactful marketing campaigns.
Printed marketing materials are an integral part of any effective marketing campaign, providing a tangible representation of the brand and establishing a level of legitimacy and credibility that can’t be replicated online. Moreover, they can engage audiences in ways that digital content often fails to do.
According to a recent survey by Allegra and Ascend2, physical printed marketing materials help businesses accomplish a variety of goals, including increasing brand awareness (63% say so), generating leads/sales (54% say so) and conveying detailed information about products/services (41% say so). The creative quality of the marketing material is also important, with the layout, typography, imagery and messaging all having a direct impact on how the audience perceives and remembers a brand.
While digital marketing is a powerful tool, it can be challenging to capture and maintain the attention of a target audience. In contrast, printed materials are less intrusive and can be easily incorporated into existing marketing activities, giving the audience an opportunity to interact with them at their leisure.
Additionally, printed materials offer a sensory experience that digital media cannot provide. Browsing a digital catalog is no match for flipping through the glossy pages of a beautifully designed brochure. And while online ads are typically skimmed or ignored in just 15 seconds, on average, consumers spend 43 minutes reading a magazine.
Lastly, printed marketing materials can be tied to online activity by using unique tracking codes and QR codes that can be linked to specific landing pages on a website. By doing this, you can gain insight into how many and which customers are engaging with your printed marketing materials and use this information to inform future strategies.
To maximize the effectiveness of printed marketing materials, they must be distributed strategically. This may include distributing them at events or in stores, as well as through direct mail campaigns. In addition, marketers must determine if they will be measuring the performance of their print marketing materials after a certain amount of time, such as weeks or months.
By incorporating printed materials into their marketing strategy, small businesses can leverage their longevity and the sense of authenticity and legitimacy that they evoke to achieve their marketing goals. And by ensuring that their printed marketing materials are thoughtfully designed, with a clear and consistent branding message, high-quality images and content and a visually appealing design, they can create print materials that stand out from the competition. Whether you need a simple flyer or a full-scale campaign, a print shop in Orlando is ready to help, so don’t hesitate to inquire for their services.